Introducing the Younger Hearts Program

By / November 01, 2016

We’re excited to share the results of our summer 2016 Designership project! We had the privilege of working with the Heart & Stroke Foundation of Canada on a health and wellness program for older adults. The program is called the “Community Hypertension Prevention Initiative” (CHPI) and was formally announced by Federal Health Minister Jane Philpott on October 28, 2016. The goal of CHPI is to help older adults at risk of developing hypertension (high blood pressure) stabilize or reduce their blood pressure using a digital platform.

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The Bridgeable and Heart & Stroke teams worked together to reimagine a public health program that combines best practices in behavioural health with deep insights about the lives and contexts of older adults. The outcome of this collaboration is a best-in-class health program that combines evidence-based care with health management tools that “fit” the lives of older adults. Over the summer, Bridgeable worked with Heart & Stroke to validate and refine core elements of the program, develop an awareness campaign, and design the intake process for the CHPI. Bridgeable’s concept for this program is titled “Younger Hearts”.

Learn more about the Younger Hearts program by exploring our microsite.