We live in an era of information overload: a constant stream of facts, numbers, big data, correlations, and tweets that make it difficult to distinguish signal from noise. In the rising tide of data, how do you convey a message that will inspire, tell a story, dispel a myth, or propagate a new idea?
See through your audience’s eyes
We go into the field to understand what your audiences care about and how they experience the world. The keys to successful communication are found in details and nuances that are uniquely meaningful to your audience.
Define the principles of connection
Combining insights into your audience with best practices in communication and interaction design, we distill the key features that successfully connect with your target audience, including motivational triggers and preferred mediums.
Visualization is an art
Making information easy to internalize, recall, and retain is a discipline all its own. Alongside our graphic and interaction designers, our specialists in design research unearth key visual and interaction modes. For clients in healthcare and other complex industries, we have a specialist team of biomedical communicators who are experts at visualizing complex data and concepts, using 3-D animations, interactive apps, dataviz, and more.
Make a game of it
Some of the most successful communications strategies don’t appear to be communications at all. At Bridgeable, we’re at the forefront of gamification that makes learning an addictive experience. Incorporating principles like social competition, rewards, and message repetition can drive higher customer engagement.
Prototype and iterate
We prototype and iterate the design of communications, often directly with members of your target audience. By building on their insights, we sharpen a communication’s resonance and value. The end result is more than text with a beautiful graphic. It’s a uniquely engaging experience that improves learning and retention.
Design is one of the most powerful ways to effect change.