There’s a reason why most strategies fail at the point of implementation. Knowledge isn’t enough — you have to build a bridge to make an impact. A bridge that connects you with your customers. A bridge that stakeholders cross, because they helped build it. A bridge that fits seamlessly into people’s experiences.
The Internet. Social media. New technologies. They’re all driving fundamental shifts in the nature of customer interaction. With so much beyond your control, how can you deliver a unified experience that engages customers across touchpoints?
Globalization and technology are forcing organizations to change more quickly than ever. In a complex operating environment, how do you stay relevant, be nimble, and successfully implement a new strategy?
We live in an era of information overload: a constant stream of facts, numbers, big data, correlations, and tweets that make it difficult to distinguish signal from noise. In the rising tide of data, how do you convey a message that will inspire, tell a story, dispel a myth, or propagate a new idea?