Designing Behaviour Change toolkit available now!
Designing products and services for users with dynamic, changing behaviours can be challenging. Leveraging the principles of behavioural economics and our expertise in service design, Bridgeable has developed a free toolkit to help you design better products and services for behaviour change.
Click here to download the toolkit.
Bridgeable establishes Service Design Scholarship at Rotman
We are very proud to announce the creation of the Bridgeable Service Design Scholarship at the Rotman School of Management. This scholarship will be given to students with an interest and potential in the field and is the first ever Service Design Scholarship created.
Click here to find out more information
Bridgeable wins “Best Commercial Project” at Global Service Design Awards
How do you transform the experience of renewing a cell phone contract to make it more rewarding for customers while simultaneously reducing the cost to serve? That was the question we answered when we teamed up with TELUS to reimagine the renewals experience.
The project, “Redefining the TELUS Renewals Experience”, was recently awarded “Best Commercial Project” at the 2017 Service Design Global Awards in Madrid.
Finalists for this prestigious international award were selected by a cross-section of leading service design practitioners and thought-leaders from around the world. The four shortlisted projects are recognized as benchmarks of world class service design.
Click here to read more about this project.
Bridgeable appearing at SDN Global Conference
Bridgeable CEO Chris Ferguson will be presenting a workshop alongside researcher and strategist Chad Story and strategist Katherine Monteith at the Service Design Global Conference in Madrid on November 2–3, 2017.
Design Diplomacy: Scaling Impact in Turbulent Times examines the role of the service designer as a facilitator of large-scale change, including the messy and often political realities that emerge from this work.
Through hands-on activities and case studies, Design Diplomacy explores the ways in which the designer is called upon to broker relationships between actors with competing agendas, priorities, and values. In order to scale our impact in turbulent times, we question: What does it mean to be a diplomat when designing at scale? What are the qualities of the diplomat-designer? How must Service Design tools be re-worked to account for the messy political realities?
Building off the success of Breaking the Blueprint: Hybrid Tools for Future Services at SDGC’15, this workshop invites participants to apply service design tools to a complex challenge, negotiating the needs of divergent stakeholders. Participants will reconsider service design tools for more relational, political, and messy contexts—while gaining a new appreciation for the skills required to facilitate stakeholder alignment through service-system change.